Provider of mobile predictive analytics Medio Systems announced that Rovio will adopt its technology to enhance fan engagement for Angry Birds across all consumer platforms, including Google Chrome, Android devices and Apple’s iPhone and iPad lineup.
The two companies are teaming-up to test the use of Big Data. Angry Birds games have been downloaded by more than 300 million people who make for a great source of various information. Medio Systems on its end knows how to handle Big Data and get the useful information out of it. According to Medio’s CEO Robert Lilleness, their platform will provide Rovio the tools to make “real-time product changes that optimize game play, fan satisfaction and revenue.”
As an end user, you probably won’t notice significant changes on Angry Birds games. Most likely, we’re talking about the timing when ads appear. However, when we know that Angry Birds are among the most popular games, those small and subtle changes can make for millions in revenues…