Apple iPhone ranks highest in customer satisfaction for the sixth consecutive year

Smartphone Customer Satisfaction Ratings 2011 (JD Power)

It doesn’t come as much of a surprise but iPhone users are pretty happy with their devices. In fact, they are so happy that Apple has once again ranked highest in smartphone customer satisfaction among all other manufacturers.

This is the company’s sixth consecutive time winning this prestigious title from J.D. Power and Associates. It’s even more honorable because the first year Apple won was in 2007 when the iPhone made its debut.

Apple received a score of 838 in customer satisfaction. The iPhone specializes particularly in ease of operation and features, though J.D. Power notes it performs well in every area they measure. Next in line is HTC with a score of 808 — not too far behind. After that is Samsung and Motorola with 777 and 775 respectively. For context, the industry average is 788.

While these numbers represent satisfaction for smartphones, Samsung ranks highest for feature phone customer satisfaction. It scored a 718 thanks to high ratings for performance, ease of operation, and features. LG is close, but didn’t quite make the cut with a score of 717.

When Apple released the iPhone 4 in 2010, one of the initial complaints was the 5 MP camera. Though the camera quality is excellent, many other manufacturers at the time were already adding 8 MP shooters. But J.D. Power reported an interesting statistic: devices with 5 MP cameras achieved satisfaction almost on par with those featuring 8 MP cameras. This could be one of the many contributing factors to Apple’s high customer satisfaction rating this year.

So what smartphone manufacturer ranked the lowest in customer satisfaction? If I were to take a guess, I would have said RIM. Alas, I would be incorrect. This year, Nokia shamefully receives the lowest score of 721.

[via Engadget]

  • Shooter

    07, 08, 09, 10, 11 ummm how can a phone barely over 4 years old win something for the “6th consecutive year?”

    • headline even made  me to count years…lolz but funny..

    • headline even made  me to count years…lolz but funny..

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