Sprint on iPhone traffic: We got this

Sprint iPhone could land in early October

Sprint is on record to saying its network can handle the iPhone and this certainly puts more fuel to the fire when it comes to the ongoing rumor of the Now Network offering unlimited data-plans to the iPhone.

While Apple has set no date for the next iPhone, it is expected to come in October and Sprint is expected to finally offer the device. The carrier has been very Android-heavy with its phones and trails both AT&T and Verizon in subscriber count by a fair amount. Perhaps offering the Sprint iPhone with an unlimited plan will help it draw more customers.

In a Fierce Wireless report, Chief Financial Officer Joe Euteneuer assured people its network can support the bandwidth-hungry iPhone. What Sprint users should find alarming is his acknowledgement that the iPhone could potentially hurt the company in the near term because of the higher subsidies involved but he said the device has the benefit of improving its brand and reducing customer turnover (editor’s note: duh).

What I found to be even more alarming is his comments on the unlimited plan itself, as Euteneuer said “if we got to a point where we thought that keeping an unlimited plan wasn’t going to create the profitable marketplace that we wanted, then we would have to look for change.”

Honestly, if the iPhone can potentially damage the very advantage Sprint has over the competition when it comes to its unlimited data plan, why even bother bringing the phone to the lineup?

[via cnet]

  • http://twitter.com/ajac09 Anthony Evans

    must agree whats the point sprint is doing so many stupid things right now iphone may sink it

  • http://twitter.com/ajac09 Anthony Evans

    must agree whats the point sprint is doing so many stupid things right now iphone may sink it

  • http://twitter.com/heystephanie Stephanie Garcia

    Love my Android phone. Don’t think Spring really needs iPhone if it’s going to potentially bring the company down. 

  • Racr79

    In new Orleans sprint 3G is súper show is like 78 Kb per second, the iPhone is just going to make it worst

  • Anonymous

    Now sprint is a competitive company, people don`t want imitation (copy cat) like HTC, android, people want iphone the original, i`ll switch to sprint as son they get the new iphone

  • Bigbair45

    Are all you people “ratards”?  Do you really think that Sprint won’t upgrade their network with all the revenue from people getting on a unlimited iPhone plan with them?  The only thing Sprint has to do is bite the bullet, keep it unlimited, and watch customers flock to them.  I believe it will be the best thing that has happened to the now network, and it will only continue to get better.  I don’t even have 3G in my market, and still pay the extra $10.00 a month for my EVO.  Makes it worth it when my plan is $25.00-$30.00 less than all my friends on big red, and they can’t call everyone for free anytime!  GO SPRINT!!!!

  • Bigbair45

    Are all you people “ratards”?  Do you really think that Sprint won’t upgrade their network with all the revenue from people getting on a unlimited iPhone plan with them?  The only thing Sprint has to do is bite the bullet, keep it unlimited, and watch customers flock to them.  I believe it will be the best thing that has happened to the now network, and it will only continue to get better.  I don’t even have 3G in my market, and still pay the extra $10.00 a month for my EVO.  Makes it worth it when my plan is $25.00-$30.00 less than all my friends on big red, and they can’t call everyone for free anytime!  GO SPRINT!!!!

  • Bigbair45

    Are all you people “ratards”?  Do you really think that Sprint won’t upgrade their network with all the revenue from people getting on a unlimited iPhone plan with them?  The only thing Sprint has to do is bite the bullet, keep it unlimited, and watch customers flock to them.  I believe it will be the best thing that has happened to the now network, and it will only continue to get better.  I don’t even have 3G in my market, and still pay the extra $10.00 a month for my EVO.  Makes it worth it when my plan is $25.00-$30.00 less than all my friends on big red, and they can’t call everyone for free anytime!  GO SPRINT!!!!

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