According to a new research from the mobile ad network Greystripe (PDF link is here), there’s a link between iPad and travel. To put this into numbers, 67% of iPad users are frequent travelers, using their shiny tablet for everything from booking flights, to getting directions, to finding the best local restaurant. What’s more, iPad users are more likely (60%) than iPhone and Android users (49%) to use their device to make a travel booking.
Of all the iPad owners who responded to Greystripe’s research, 47% have used it to book a hotel, 37% to book a flight, 28% to make a restaurant reservation and 24% to rent a car. Overall, 91% of iPad users have used their device for a travel related activity of some kind.
However, more often than not, users are flocking to websites rather than dedicated apps – 69% of iPad users and 60% of super smartphone respondents have used the mobile web to book travel, get travel information or research local attractions, restaurants and activities. In comparison, 50% of iPad and 52% of touch smartphone owners have used apps for the same purpose.
And in case you wonder, Greystripe got the data from 971 users on its network from June 1, 2011 to July 31, 2011. Frequent travelers were defined as people who travel two or more times per year.