Disqus
mDialog, the company that makes mobile and over the top (OTT) ad mediation solutions for linear and live TV ad insertion, has closed a $5 million Series A round of funding led by the BlackBerry Partners Fund. The new money will be used to expand mDialog’s offerings across all mobile and connected devices, including iOS and Android-based smartphones and tablets, Roku and other OTT platforms.
If you don’t know what mDialog is all about, you should know their Stream Mediation Platform provides both a lean-back TV commercial experience identical to traditional linear broadcast TV as well as a lean-forward interactive brand engagement experience on tablets, smartphones and OTT devices. In other words, they and their clients are capable to insert targeted video ads into both linear and live TV programming everywhere, effectively making you watch commercials instead of the actual TV show, movie or whatever else you may be watching…
Ok I do understand free content comes with a caveat (it’s advertising supported), but I’m not sure ad insertation is the right way to keep it free…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
