Disqus
Just in time for the upcoming Christmas shopping season, Millennial Media unveiled a series of enhancements to its mobile advertising solutions to help developers make even more money from their ad-supported apps. There are new Client Ads that allow developers to sell campaigns to their own advertisers using Millennial’s ad-serving technology. In addition, developers are also able to post third-party network ads, as well as their own “House Ads” to promote other apps they [developers] may be offering.
Then there are new SDKs (version 4.5) for iOS and Android, which come with iOS 5 compatibility (iOS SDK), improved interstitial controls, advanced targeting capabilities to “increase revenue opportunity,” and improved video interstitial callbacks.
Finally, Millennial Media’s developer site also got few enhancements which you can access at mmDev.com — that’s presuming you’re a developer interested to include ads in your mobile apps. So what are you waiting for? 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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