Apple’s been known to produce some stellar commercials for its products and its latest line of iPhone 4S ads are no exception.
In particular, Apple points out various new features of the iPhone 4S in a clear and simple way. You have emphasis on the 8-megapixel camera that can be quickly accessed from the start screen, the voice-controlled Siri, iCloud and more. Notice how there’s no real emphasis on specs or hyper-aggressive campaign like the Droid lineup.
I believe the iCloud spot is pretty effective too, as it quickly conveys the value proposition of the service to average people. While the competition arguably has better cloud solutions, I believe Apple is the only one marketing its services to consumers in a way that really resonates.
Check out the ads below and let us know what you think.