Disqus
Mobile advertising startup MoPub, founded by former AdMob and Google employees, has an interesting idea, to provide app publishers and advertisers with a place where they can buy and sell ad inventories. The new MoPub Marketplace is touted as the “first self-service, real-time bidding platform for mobile advertising,” aimed at giving publishers access to new sources of revenue through a competitive auction, while enabling them to retain complete control and transparency.
Open to all types of iOS and Android publishers, from major media publishers to emerging social games and long-tail developers, it also enables publishers to monetize through direct-sold ads, cross-promotional campaigns, ad networks, and the mentioned real-time bidding.
Right from the start, the company managed to find more than 650 publishers to install MoPub SDK, which [publishers] have already served billions of monthly ad impressions. And now that the platform is open to everyone, they expect even more publishers and advertisers to jump on board…
Sounds cool, don’t you think?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
