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A new Distimo report focuses on the best global brands and how they perceive the fragmented app store space. The mobile app analytics company used the data from the Interbrand 2011 Best Global Brands report to determine the top brands’ presence in mobile app store and here’s what they’ve found:
- 91% of the top brands have a presence in at least one of the major app stores. This is a significant increase compared to 18 months ago when only 51% of the brands published or licensed an application.
- Brands that ranked highest in the 2011 Interbrand Best Global Brands report have more presence in the different app stores in terms of the volume of applications.
- Few large publishers like Disney and Sony have 24 mobile applications. The number of applications per brand without these two brands is still high with 15 applications on average.
- Looking at specific app stores, Apple App Store for iPhone is by far the most popular for the top 100 global brands. In sharp contrast, brands appear to believe that they do not need to have a presence on the Nokia (Symbian / Java) platform given the low number of brands (9) publishing on that platform.
- The Google Android Market and the Apple App Store for iPad are both increasingly seen as good app stores for brands to promote their visibility and reach consumers.
- Most brands in the top 100 are not looking to make money in the app stores. Only a limited number of brands (27% of the publishers with 32% of the applications) have a strategy to actually make money directly via the app store, including but not limited to Disney, Adobe and Thomson Reuters.
And in case you wonder, Distimo’s report covers the Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and Amazon Appstore for September 2011.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
