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Tapjoy, which by this point we knew for their mobile ad efforts, announced the beta launch of a “new kind of personal marketplace” to “forever change” how consumers find, share and engage with mobile applications. The new Tapjoy personal app marketplace delivers customized app recommendations based on user’s likes and dislikes, what apps he or she is currently using, what apps his/her friends are using, and other factors.
And that’s just one part of the equation. There’s also the so called “Mobile Value Exchange” where users select personalized advertisements with which to engage in exchange for virtual currency or premium content. Tapjoy’s new service support iOS and Android devices and can be accessed today from any mobile web browser at tapjoy.com. It is created to connect all of the parties involved, including consumers, advertisers and publishers.
Aside from that, Tapjoy also revamped its website, making it more consumer oriented. There’s a new logo, updated design and a whole new look. The company’s corporate site for mobile developers and advertisers can now be found at tapjoy.com/site…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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