Disqus
T-Mobile is teaming-up with Yelp to preload their mobile app on select Android smartphones, including the Samsung Exhibit II 4G, T-Mobile myTouch and T-Mobile myTouch Q. But that’s not all, T-Mobile customers get a customized version of the application that comes with some additional features like advanced filters that make searching for a business easier and faster. Moreover, there is a new “saved search” functionality, which allows users to save search filter settings (e.g. open now, free wifi, price range, and outdoor seating) and use the same criteria over and over without having to re-enter the specific filters.
To help promote this new initiative, the two companies will run an integrated marketing campaign in select markets such as Austin, Denver, Detroit, Honolulu and Sacramento. The efforts will include a device give-away at Yelp Elite parties with some parties also featuring T-Mobile gift card giveaways. Select T-Mobile retail locations will also feature special Yelp check-in offers with the first 100 people who use the Yelp app to check into the store getting an eco-friendly Yelp tote bag.
Finally, it’s worth adding that existing T-Mobile users with Android smartphones are also able to download the free customized Yelp app…
Yelp (FREE) [Android Market link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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