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After a few stray glimpses, LG and Prada have announced their next joint effort. The Prada 3.0 has a 4.3-inch 800 x 480 Nova display, 8 megapixel camera with LED flash and 1080p video recording, dual-core 1 GHz processor, and 8 GB of on-board storage (plus microSD). NFC is Currently, it’s running Android 2.3, but an update to 4.0 Ice Cream Sandwich is planned.
As you might expect, the phone has a very distinctive style about it. Though there’s nothing too outrageous about the Prada 3.0 – in the end it’s just another slab form factor – the UI has had a few interesting tweaks. I’m digging the inverted colour scheme, as I tend to find white on black much better for visibility.
LG and Prada have had a solid relationship for over five years, and made a pretty big splash when their first phone launched, but the Prada 3.0 is facing some considerably tougher competition than back then. In any case, the fashion-conscious will be able to pick up the Prada 3.0 in January, likely in Europe first, since the announcement was made in Germany.
[via Engadget]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
