Disqus
According to a new report from Juniper Research, the continuing increase in smartphone adoption and the rise of geosocial networking will push the number of mobile social media users from 650 million this year to 1.3 billion by 2016.
The report found that integration of social, local and mobile experiences is driving the geosocial phenomena. People want to find out not only what their friends are doing, but also their location and other available activities in the area.
The mobile dating market is also embracing geosocial, particular among younger demographics, and this market is expected to be worth $2.3 billion by 2016, up from $1 billion this year.
Other findings from the report include:
- Spend on advertising targeted at tablets is expected to account for almost half of total mobile social media advertising spend by 2016.
- On a regional basis, Far East & China will continue to account for the lion’s share of mobile social media revenues, followed by North America.
And you can get additional information from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
