Asus picked an excellent name for its upcoming Android tablet. Too bad the name, Transformer Prime, is very similar to a series of toys created by Hasbro. As it turns out, the toy company owns trademarks for the word “Transformers” and “Transformers Prime”, which is terrible news for Asus. Hasbro threatened to vigilantly defend its trademark and filed a lawsuit against Asus.
Admittedly, the Asus tablet and the Hasbro toys target a different market, but, as TechCrunch points out, Hasbro sells a line of Transformer video games and accessories for the PC and the Xbox 360. It’s also worthy to note that the main character in the series is Optimus Prime, which is close to Transformer Prime; perhaps close enough that people may think the Asus product is somehow endorsed by Hasbro.
It’ll be up to a judge to decide if there is any overlap. The toy maker has asked for an injunction against Asus and the court has given Asus 21 days to respond.
Sell Your Old Cell Phone for Cash
Select your device below to begin:
Buy a New Cell Phone
Best Sellers from AT&T
New Releases from AT&T
See all cell phones from AT&T
Best Sellers from Sprint
New Releases from Sprint
See all cell phones from Sprint
Best Sellers from Verizon
New Releases from Verizon
See all cell phones from Verizon