AppTech’s new ReconAge Android app rocks. Relying on a proprietary technology developed in partnership with Cognitec Tecnologia Brazil and data processing specialist BrScan Tecnologia, it can recognize the approximate age of anyone using the phone’s built-in camera to
Available as a free download, the application is made to demonstrate the power of this patented technology called FaceMidia. Next, the idea is to introduce it [technology] to advertisers, which will be able to ascertain the age, gender and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics. In other words, this FaceMidia literary changes the face of mobile marketing.
But that’s not all – add location to the mix and advertisers get an even better idea about users, allowing them to pitch only the relevant messages to the audience.
Of course an Android app is just a start and the next thing is to make an iOS-based application, which is in development as we speak. Unfortunately we’ve no idea when it will be released…
ReconAge (FREE) [Android Market link]