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Boost Mobile is continuing its partnership with Mexico’s Club Deportivo Guadalajara (CD Guadalajara), the world-renowned soccer team known as Chivas, as the official wireless sponsor of its U.S. tour games. The partnership was secured by Soccer United Marketing, CD Guadalajara’s commercial agent in the United States.
Under the deal, Boost will continue to have onsite presence at U.S. tour games and work with CD Guadalajara goalkeeper Luís Ernesto Michel as a Boost Mobile ambassador. The sponsorship will also come to life in Boost Mobile retail stores with Chivas prominently displayed on collateral and merchandising materials.
The carrier has previously sponsored “Chivas Zone,” which is an interactive area with activities, prizes and opportunities for fans to take photos with Chivas players. In addition, brand ambassador Michel and other Chivas players have made appearances at Boost Mobile retails stores, and similar activities will continue in 2012.
At the end of the press release, Boost reminds us that its $10 International Connect Plus add-on now offers greatly reduced mobile and landline rates to more than 200 destinations, including $0.15 a minute to mobile lines in Mexico…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
