The Big Game is this weekend and research tells us that you’ll likely use your phone during the Super Bowl. One of the apps you may use a lot is Shazam, as it will be connected to a large portion of the Big Game including some of the ads.
You may best know Shazam for its ability to identify songs which are being played but the audio-recognition technology isn’t just for music. The company has been steadily making inroads into the television space, as you can now Shazam multiple commercials and shows.
During the Super Bowl, you will be able to use Shazam for almost half of the Super Bowl ads. This will provide you with more information and an interactive experience for brands like Toyota, Best Buy, Cars.com, Pepsi and Teleflora. These aren’t just links to a website, as using Shazam on some ads could help you win stuff.
- Toyota – the ad will include a sweepstake to win two Camrys – one for you and one for a friend.
- Best Buy – Best Buy’s spot will feature two of Shazam’s founders. Additionally, Best Buy is running a $50 gift card offer for consumers looking to buy and activate a mobile phone in 2012 when they tag the ad.
- Cars.com – when viewers use Shazam to tag the ad, Cars.com will donate $1.00 to one of seven charities, up to a maximum $100,000.
- Pepsi – the new ad that features the winner of the X-FACTOR – Melanie Amaro performing Otis Redding’s song “Respect” – will invite people to unlock a free video.
- Teleflora – viewers who tag Teleflora’s “Give” ad starring super model Adriana Lima will receive a secret offer.
You can also use the Shazam app during the game to get up to the minute stats, participate in polls and buy merchandise.
You can download the Shazam app for iOS here (iTunes link), for Android here and for Windows Phone here.