To “celebrate” the leap year and get some media attention along the way, T-Mobile USA is sharing some cool stats to show how the user behavior has changed since the last time February 29 showed on the calendar. Without further ado, here’s what they got:
- Americans are getting smarter – in 2008, less than 10% of Americans switched from feature phones to smartphones. Today, that number stands at 41.8% of Americans using smartphones, according to comScore. In fact, more than 90% of T-Mobile device sales in Q4 2011 were 3G and 4G smartphones.
- On leap day 2008, Android smartphones were still more than six months away, and Windows Phone was still two years away.
- The average daily SMS activity via T-Mobile’s network increased nearly 74%, while MMS saw an increase of more than 87%.
- Data traffic on T-Mobile’s network is surging as well and going forward more and more users will jump on board and start using various Internet services on their mobiles. Here the carrier reminded us they were the first in the U.S. to offer 4G services in 2010, and are now operating America’s largest 4G network.
So how do we expect the world to change look like on next February 29th? Unlimited data will come as given with a majority of users consuming HD videos on their mobiles and tablets, video chatting and relying on augmented reality technologies to interact with stuff around them… Do you have something to add to this?