In its latest Digital Consumer Report, Nielsen talks about users’ responsiveness toward ads. The research has found that tablet and smartphone owners in Germany, Italy and the UK are more likely than Americans to make a purchase online via PC after viewing an ad on their tablet or smartphone.
Of all nations surveyed, Italian device owners are the most likely to click on an ad to seek out further information on a product. Americans are on the other side of the spectrum, though there’s a difference between U.S. tablet and smartphone users — those with tablets are more likely to click on a mobile ad or search for more information after viewing a mobile ad than those with smartphones.
Can’t say we’re surprised considering that Americans are way more bombarded with ads than their European counterparts… And you can see how all this comes together from an image below, while additional information are available from the full report.
