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The exodus continues: two more RIM executives depart

By: , IntoMobile
Friday, April 6th, 2012 at 7:58 AM
rim-torture

The mass exodus of executives at Research in Motion continued this week, as two new executives tied to Blackberry have announced their departure. Senior Vice President Alan Brenner, who led the Blackberry platform at RIM, will be out after a transition period. Alistair Mitchell, a Vice President for the Blackberry instant messaging service, has already left the company.

The moves come as RIM considers a multitude of options for its future, which could include things such as licensing of the Blackberry software to the outright sale of RIM to another company. RIM has had 5 straight quarters of losses including an abysmal Q4 performance, which has led them to change their business strategy to focus less on consumers while trying to win back enterprise customers. Analysts have been averse to RIM’s strategies, with one analysis stating that RIM’s outlook is “grim and getting grimmer.”

I think it’s safe to say that nobody outside and few people inside RIM believe that Blackberry 10 is going to save RIM, and that other options such as licensing or joint ventures will need to be considered. Market share for the Blackberry smartphone platform currently hovers around 8%; good enough to keep hold of the #3 spot, but much lower than expected for a company which once dominated the smartphone market.

[via Bloomberg]

 

 

 

About The Author

Anthony Domanico

Anthony is a freelance tech journalist covering the mobile beat. He has used all operating systems in existence today, and currently rocks the iPhone 5, Nexus 7, and iPad mini.

  • Chm985

    there are more then just rim insiders that think blacklackberry ten is going to be great. The only thing that could stop that is all the bad media like this. Have you even used bb7 ? I have no need for an android or iphone. bb does everything they can do, might not be as flashy but it still gets the job done easy and quick without freezing up like os5 and os6. Nobody even gave bb7 a chance. Thanks to todays child like media reporting. Its really sad

  • Chris Fitzgerald

    Another day, another sad story about RIM. I almost want to say that RIM should ditch the BlackBerry name and come up with a new product entirely. “From the people who brought you BlackBerry… comes.. something else!”