Juniper Research is getting kinda nasty with their latest report dealing with the mobile adult content industry. According to the research company, mobile adult subscriptions will reach nearly $1 billion by 2015, with growth coming from smartphone and tablet users who access Internet on increasingly faster mobile data connections.
Tablets especially will contribute to growth, offering a “more engaging experience” as users are able to see content in more detail as well as see more options when browsing. Niche tastes will also continue to drive users towards subscription accounts.
However, in emerging markets growth will be restricted by low smartphone take up and a lack of viable payment methods, as well as legal and social barriers.
Some other findings from the report include:
- North America and Western Europe will account for over 70% of total end-user mobile adult revenues.
- Adult Videochat user base will more than triple by 2015 accounting for over half of mobile adult content revenues by 2015.
As usual, additional information is available from the full report titled “Mobile Adult Content: Trends, Drivers and Business Models 2012 – 2017.“