ABI Research has recently looked at the connection between smartphone users who have a retailer-branded app installed and their behavior toward retailers. The results are promising for retailers, with 45.8% of respondents saying the app caused them to visit the store more, buy more of the store/brand’s products and services (40.4%), spread the word about their store shopping experience (35.8%), and even encourage friends to visit the store (30.8%).
However, only 25% of the respondents said they’ve downloaded a retailer-branded app, making us think the picture could be very different if more people have retailer-branded apps running on their smartphones. Moreover, 37.9% of the respondents said downloading a retailer’s branded app caused them to download other retailer-branded apps. In other words, it is necessary that retailers and brands have solid apps that are better than their competitors’…
As usual, you should check out ABI Research’s website to get more information about the report…