Disqus
ABI Research has recently looked at the connection between smartphone users who have a retailer-branded app installed and their behavior toward retailers. The results are promising for retailers, with 45.8% of respondents saying the app caused them to visit the store more, buy more of the store/brand’s products and services (40.4%), spread the word about their store shopping experience (35.8%), and even encourage friends to visit the store (30.8%).
However, only 25% of the respondents said they’ve downloaded a retailer-branded app, making us think the picture could be very different if more people have retailer-branded apps running on their smartphones. Moreover, 37.9% of the respondents said downloading a retailer’s branded app caused them to download other retailer-branded apps. In other words, it is necessary that retailers and brands have solid apps that are better than their competitors’…
As usual, you should check out ABI Research’s website to get more information about the report…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
