Open app marketplace Appia introduced advertiser support for Google Play and a new Pay Per Install advertising service, which is delivered across the company’s global app distribution network that reaches more than 500 million mobile consumers worldwide. Android publishers can now drive user activations through Pay Per Download, Pay Per Install and organic Carrier App Store downloads.
To celebrate this new offering, Appia released a cool infographic, illustrating their progress and rapid expansion during the last couple of years. Here are the highlights:
- Appia had more than 400 million downloads to date in over 200 countries around the world.
- 5 apps are downloaded every second in Appia stores.
- In one year, Appia has grown from 1 million to 16 million users.
- Appia is now powering operator app stores for the 2nd and 4rd biggest operator groups in the world – Vodafone and America Movil.
- Mobile users have downloaded apps to 3,500 different devices.
- In last 12 months, there have been 15 million sponsored downloads.
- Top countries for app downloads are: USA, India, UK, South Korea and South Africa.
And here’s how it all comes together in an infographic…