IPO won’t stop Facebook from its acquisition plans. After Instagram and Lightbox, they acquired Karma, a gift giving service that relies on the social network to make the [gift giving] “process” as seamless as possible. Using Karma, folks can send “perfect gift” to their friends and family either from Facebook or from their smartphone (iOS and Android).
According to Karma’s announcement, their service will continue to operate as nothing has happened, though we do expect to see their service better integrated into Facebook in the future. As a result of this integration, Karma says it will be able to “delight users in new and meaningful ways.”
Facebook on its end gets a new revenue stream from the Karma purchase. On the other hand, offering Karma as a Facebook service could make other gift giving services obsolete, prompting companies to move to other platform(s). We’ll see where that goes and in the meantime, you can download Karma’s app from the two links below.
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