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IPO won’t stop Facebook from its acquisition plans. After Instagram and Lightbox, they acquired Karma, a gift giving service that relies on the social network to make the [gift giving] “process” as seamless as possible. Using Karma, folks can send “perfect gift” to their friends and family either from Facebook or from their smartphone (iOS and Android).
According to Karma’s announcement, their service will continue to operate as nothing has happened, though we do expect to see their service better integrated into Facebook in the future. As a result of this integration, Karma says it will be able to “delight users in new and meaningful ways.”
Facebook on its end gets a new revenue stream from the Karma purchase. On the other hand, offering Karma as a Facebook service could make other gift giving services obsolete, prompting companies to move to other platform(s). We’ll see where that goes and in the meantime, you can download Karma’s app from the two links below.
Karma (FREE) [iTunes link] [Google Play link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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