Video: Half a decade in the making, the Nokia 808 PureView

Nokia’s 41 megapixel cameraphone, the 808 PureView, will start shipping later this month in a handful of countries. It’s going to cost well over 600 Euros, which is ridiculous for a Symbian smartphone, but Nokia hopes that once you know a little something about how the camera works that it will be impossible to say no to this thing. The Finnish handset maker recently released a video that’s dedicated to the roughly 400 people who worked on the PureView over the past five years to do just that. They detail how the concept for the 41 megapixel sensor came to them at a bar in Japan, and then it goes through a series of montages explaining the steps that were taken to finally bring the phone to market.

It pains us to say this, but the 808 PureView isn’t going to sell a ton of units. Nokia will limit the number of countries that will get the PureView, and what’s worse is that distributors are likely going to refuse to carry this thing because it’s too expensive for what it offers. Now yes, the camera in the PureView will eventually be used in a Windows Phone, but we don’t know how long that’s going to take, nor how many compromises will be made to make the sensor smaller. You do realize that the PureView is 18 mm thick, right? That’s two iPhones on top of each other. That’s not going to fly, regardless if it’s being backed by Symbian or Windows Phone.

What we’re ultimately hoping for is Nokia licensing out their technology for other companies to use. Imagine how awesome it would be if all smartphones, not just Nokia smartphones, were able to take amazing photos? Anyway, what’s likely going to happen is that the 808 will be reverse engineered, at which point Samsung or Sony will release sensors that are equally as capable.

[Via: All About Symbian]

  • Anonymous

    Thank God you no longer work at Nokia.  Licensing the tech to competition?  Have you ever heard of a concept called “differentiation”?  How about “competitive advantage”?  No…OK then.  How about “disruption”?

    • Nokia licenses their patents, Microsoft licenses Windows Phone, Samsung sells their components to everyone that makes phones … what’s wrong with wanting to make money off a genuinely interesting and unique new technology?

      Oh, I have a great idea, let’s slap said technology onto a platform that no one wants anymore, sell it for the same price that today’s flagship Android and Apple devices are selling for, and then let’s hope for the best.

      • JHL

        Wrong, people want Symbian, no one wants MS Windows Phone, look at the sales figures. The only reason Symbian is being slagged is because of Elop and his big mouth and the resulting lack of development. I would not buy an 808 if it ran the Microsoft OS, I tried it and hate it. Perhaps when Nokia sells out of 808’s Elop might get the idea. I doubt it though as there seems to be a plan to turn Nokia into a Microsoft puppet division. I would lay bets that the 808 out sells the Lumia 900.

        • lay off the drugs too many weak ass phones killed symbian’s name. People DO NOT WANT SYMBIAN get that through your thick head. People only want it for its camera stop sniffing the good stuff cause I don’t know what you are on to actually think the world wants it even finland folk rejected their ass android surpassed em just STFU

        • your joking right?

      • Horia

        You are (a bit) wrong.
        People who will buy 808 Pure View aren’t (so much) interested by its OS.
        Camera is more important.

  • Horia

    Had the 808 Pure View by two days.
    Test unit.
    Hard to believe how good the camera is.
    And the new Belle?
    Hmmm. Worth a try.
    I really like this device.

  • Anonymous

    Fine, but where in Gods name can you get one on a contract?

  • whatever

  • ppl DO NOT WANT SYMBIAN JHL look at the facts symbian is dead lay off the drugs the world rejected symbian too many bad phones killed the OS years ago. The world wants symbian what are you snorting

    • JHL

       The facts are that Nokia can’t even give away the Lumia 900 at 50 bucks.
      Meego and the N9 was a great phone and so was the N900.
      My N8 running Belle is a better phone than my Samsung SII. It has a better User Interface, better email, better SMS, free maps that work, sports tracker, and camera apps. Then I can use skype, google talk across Nimbuzz. It has a great gallery and can play just about any video format. There is a great Nokia social app for facebook/twitter. Then on the hardware side its got a better camera, better GPS, better wifi and great battery life, the display is visible in direct sunlight.
      OK my SII is great for the web I use Dolphin, the N8 I use opera mini and its a poor substitute.
      What I find amazing is that my N8 has a 625 MHz single core and it still manages to provide brilliant features in a very user friendly and convenient way. I always take my N8 with me on hikes or outdoors and here it pisses on the SII. The Nokia 808 will have double the CPU power. OK I admit it I love Symbian Belle, I find the Android phones clumsy and inconvenient except when you as not using it as a phone.  I feel very angry about Elop and his total lack of any kind of technical vision, Symbian is dead because he told the developers it was a dead OS. All it needs is for Dolphin to make a browser and better flash support.

      • Nandan A

        Exactly, Stephen Elop killed the well-selling and great OS for no good reason. It is expected since he is a Microsoft virus who entered Nokia just to kill Symbian ( WP competitor ) and boost WP by using all assets of Nokia. He has been doing this illegal things with Nokia since he joined and neither Nokia directors nor Finnish Govt or general Finnish population is opposing this. What a SHAME!

  • JHL

     Did you ever actually use Symbian Belle ? It is fashionable to call it names and say its old fashioned. However when I compare my N8 against Android phones it fairs well. The N9 64gig showed what a real Linux phone was capable of as opposed to the hack that calls itself Android. Yet another Elop victim bites the dust. Meego + Qt was a great developers platform, far better than Android IMHO. OK Symbian is not an easy environment for writing apps, but once written they run with very little resource overhead. Elop made a bad call for Nokia, Windows phone is a flop, Andriod wasn’t a good choice for them either. They should have kept on going with Meego and Symbian.. Too late now I guess, their screwed. 

  • Nandan A

    Stephen Elop killed the very well-selling and great Symbian OS (and its ecosystem) for no good reason. Symbian was number 1 in volumes when Elop killed it, and he adopted smallest and unproven Windows Phone to replace it. What a JOKE !
    It is expected since he is a Microsoft virus who entered Nokia just to kill Symbian ( a WP competitor ) and boost Windows Phone by using all assets of Nokia. He is using every penny of Nokia to boost WP market-share.
    He has been doing so much illegal things with Nokia since he joined and neither Nokia directors nor Finnish Govt nor general Finnish population is opposing him. What a SHAME!

  • Nandan A

    Nokia fixed the price of its 808 PureView phone at USD 650 just because it is running Symbian. If it runs Windows Phone, then Nokia will give away it for less than USD 100.

    You got my point ? Nokia is spending its every penny to kill Symbian and boost Windows Phone.

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