Disqus
Like it or not Windows Phone is here to stay. No matter how much money it costs, Microsoft just can’t leave this game. Simply put – it’s too profitable to be abandoned.
Millennial Media thinks there’s money to be made in the emerging platform, hence it keeps updating its Windows Phone SDK to allow developers to monetize their apps. The new SDK (version 4.5) makes it even easier to integrate with the mobile ad network and earn more. Aside from existing banner and rich media ads, now developers can also rely on interactive video ads. Campaigns utilizing these engaging ad formats are in high demand and can deliver generous eCPMs.
In addition, this release also comes with an updated interface, improved location APIs and support for ads that use the accelerometer. Furthermore, a single SDK can be used for both Silverlight and XNA apps…
So if you’re making apps for Microsoft’s mobile platform, you should check out Millennial Media’s new SDK. It’s available from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
