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Twitter is now apparently making more money from mobile users that those accessing the service from their computers. At the conference hosted by The Economist Group in San Francisco, the company’s CEO Dick Costolo said that Twitter has generated more ad revenue from its mobile platform than from its website on many days in the last quarter, highlighting the social network’s progress in squeezing ad dollars out of the growing number of smartphone and tablet users.
Costolo’s remark was made at a time when newly public Facebook faces intense pressure to improve its business performance on mobile. In that sense, Twitter has tried to publicly distance itself from Facebook’s struggles, with its CEO saying that their service was “born of mobile.” He went on to add: “We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”
Twitter introduced ads into smartphone users’ timeline in February. Then in March, it allowed advertisers to send promotional tweets to iPhone and Android users, who comprise 60% of all Twitter users…
[Via: reuters]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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