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More and more users are getting a tablet, whether it’s the Apple iPad or some Android-based one (or perhaps the BlackBerry PlayBook). According to Yankee Group, tablets in use in the U.S. will climb from 25 million in 2011 to more than 134 million in 2015, with sales eventually eclipsing those of PCs.
Apple is leading the way, with iPads representing 51% of all tablets owned in the U.S., leaving all other makers battling for less than half the overall market. Still, almost 25% of respondents who intend to buy a tablet in the next six months say they don’t know what brand they will purchase, presenting a big opportunity for other manufacturers.
Amazon’s Kindle Fire has cooled with consumers. Those who planned to buy a Kindle Fire in 2011 now own one, bumping ownership up to 7%. However, today’s intent to buy has dropped off, falling from 11% last year to just 6% today.
Samsung is in similar situation with more than 10% of consumers owning a tablet made by the Korean company and 8% intending to buy one in the next six months. This year’s figures have fallen to 7 and 4 percent, respectively.
As for smaller manufacturers, they face an even grimmer outlook — fewer than 4% of consumers currently own a BlackBerry PlayBook or Motorola- or Dell-branded tablet, and just 2% say they own an Asus tablet. On the other hand, I would guess Asus may easily grow its market share thanks to its awesome Transformer Pad series. We’ll see…
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
