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CBS to bring Zynga’s Draw Something to TV screens

Categories: Gaming, Partnerships
Tags: ,
By: , IntoMobile
Wednesday, June 20th, 2012 at 2:50 AM

Draw Something will soon be jumping from smartphones to TV screens, with CBS securing the rights to make a pilot based on the popular drawing game. Despite the game’s declining popularity — though it still has millions of users — CBS had to compete with other media companies for the privilege, including Sony Pictures Television, Embassy Row and Ryan Seacrest Prods.

It is said that the upcoming show will follow the Pictionary-esque format of divining words from drawings, and will also include a studio audience, some celebrities, and a cash prize for winners. Moreover, folks watching the show from their homes will be able to play along using their smartphone and/or tablets.

Sounds like fun and also like a big win for Zynga, which stock isn’t performing as well as investors had hoped. Hopefully this licensing deal with CBS will help get the social gaming company back to the track…

[Via: PocketGamer.co.uk]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.