Guess we did expect to see Fotopedia finally trying to monetize on its vast audience, spread across a number of popular apps for the iPhone and iPad. Since their apps come with awesome photos, their ads highlight product(s) and/or service(s) in a similar fashion.
Among the first advertisers are Flipboard, Jetsetter and National Geographic, all of which seem happy with the results, with Fotopedia reporting click-through rates of up to 10%. That’s pretty impressive though it’s fair to add that these 3 perfectly fit the “Fotopedia story” or at least I think so.
Those interested to advertise on Fotopedia are able to target a specific region, country or the world; select specific user interests or keywords; and device type (iPhone or iPad). Additionally, there’s also an option to show ads to users based on the language – Fotopedia supports 7 languages, including English, Chinese, Japanese, Korean, German, Spanish and French.
Fotopedia’s apps have a global audience of 12 million users, spanning over 120 countries. As a result of this advertising scheme, apps will remain free though just a little bit more annoying due to ads. I guess something’s gotta give…
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