Disqus
Guess we did expect to see Fotopedia finally trying to monetize on its vast audience, spread across a number of popular apps for the iPhone and iPad. Since their apps come with awesome photos, their ads highlight product(s) and/or service(s) in a similar fashion.
Among the first advertisers are Flipboard, Jetsetter and National Geographic, all of which seem happy with the results, with Fotopedia reporting click-through rates of up to 10%. That’s pretty impressive though it’s fair to add that these 3 perfectly fit the “Fotopedia story” or at least I think so.
Those interested to advertise on Fotopedia are able to target a specific region, country or the world; select specific user interests or keywords; and device type (iPhone or iPad). Additionally, there’s also an option to show ads to users based on the language – Fotopedia supports 7 languages, including English, Chinese, Japanese, Korean, German, Spanish and French.
Fotopedia’s apps have a global audience of 12 million users, spanning over 120 countries. As a result of this advertising scheme, apps will remain free though just a little bit more annoying due to ads. I guess something’s gotta give…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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