Virgin Media seems to think that the British mobile market isn’t competitive enough so it decided spice-up the situation. Their new Premiere plan is rock solid (especially for smartphone users), offering all-you-can-eat data, unlimited texts, unlimited calls to UK landlines and 2,500 anytime minutes for just 21 GBP per month. Moreover, those who don’t need that much data, minutes and/or whatever can go for the more affordable Starter tariff for 13 GBP per month. Two plans cost that much for existing Virgin Media customers, while those new to Virgin’s scheme(s) will have to add 5 GBP on top of the prices.
But that’s not all – all new tariffs will include phone insurance for no extra cost for the length of the contract for new and existing Virgin Media customers. This “gift”, worth £7.99 per month, provides 24 hour guaranteed handset replacement in the UK if it goes missing or is stolen and includes the Mobile Rescue service, which will automatically back-up all contacts as well as lock and locate the handset remotely.
Finally, to make the service even sweeter, Virgin will text customers when they are nearing the limits of their allowances to help ensure manageable costs. Furthermore, there’s the preloaded “My Account” app, helping customers keep track of how much they’ve used of their monthly allowance. Pretty neat.