Disqus
As part of the effort to get some love for its latest products, Sony Mobile is launching the Xperia Unleashed campaign in the UK. The idea is set thousands of little robots from Sony’s Xperia adverts in and around London and Manchester, and on the web. Every day, the Japanese company will share hints to the location via Twitter and Facebook, so if you’re interested to win some cool prizes, you better watch what they’re saying with an extra care. Speaking of prizes, you can win Xperia smartphones, tickets to movie premieres, gig passes and DJ sessions. Pretty cool though I’m not sure that will help the struggling giant steal market share from the market leading Apple and Samsung. Perhaps in the mid-range, but in the high-end of the market, Apple’s iPhone 4S and Samsung’s Galaxy S III will pretty much rule the day (for the time being)…
Now I would assume something similar will also be “unleashed” in other European countries but at the moment we don’t have any such information. We’ll see…
[Via: PocketGamer.co.uk]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
