Disqus
The largest independent mobile video service Vuclip announced the results of a recent survey of women with 2,700 respondents from the U.S. The results suggest that 78% of women believe their time spent viewing content on mobile is increasing. Moreover, it found that approximately 55% of women are spending more than 30 minutes per day on their mobiles viewing content, which is comparable to the time they spend on TV, print and radio combined.
Aside from voice and text, about 60% of women admit that their primary use for their mobiles is entertainment. More than 50% of respondents said they enjoy watching movie clips on their mobiles and would like to see more content of this kind.
Men, on the other hand, spend a comparable amount of time on their mobiles, but a greater number, 70%, turn to entertainment as the top use for their mobiles outside of voice and text. Although men also prefer movie content, sports (still) leads the way.
When it comes to methodology, Vuclip conducted the survey over five days in June 2012 with global women mobile users. Almost 40,000 people participated, and they were provided with eight multiple choice questions with no incentives provided for responding…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
