Disqus
In its latest report, Juniper Research is looking at the mobile search and discovery market, forecasting that it will reach $15 billion by 2017, nearly three times it is expected to generate this year.
According to the report, the clickthrough and cost-per-click rates for search & discovery, including web search, local search, augmented reality search and discovery apps, are some of the highest in mobile advertising due to the fact that users are in the market for a discrete group of products or services, and can be accurately targeted by advertisers.
Although search engine providers like Google and Microsoft say a large percentage of web searches on mobile are localized, Juniper thinks that local search apps represent a greater opportunity for advertisers because of more relevant results and better UI optimization. Applications such as Poynt, Qype and Yelp offer mobile-optimized experience from end-to-end – which is crucial if the user is to be led through the whole process, to reaching a purchasing decision.
Some other findings from the report include:
- Google’s domination of the mobile web search space will prompt other players to find ways to differentiate their products in a largely commoditized market.
- Augmented reality search is increasingly being deployed as an add-on feature, rather than a stand-alone product.
- Adoption of discovery services for apps is driven by the high number of applications on leading storefronts, but faces challenge from big brands (with Apple acquiring Chomp, and Facebook launching app centre).
And additional information is available from Juniper Research’s full report…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
