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Opera Software launched its first State of Mobile Advertising report, highlighting key data and trends in mobile advertising around the world. The report relies on data mined from the global network of 35 billion+ ad impressions that made more than $240 million in revenue for mobile publishers in 2011.
Some of the findings include:
- iOS rules the roost with average eCPM of $2.85. Android is following at $2.10, while Windows Phone is last at $0.20.
- Rich media ads, especially those that leverage the capabilities of more sophisticated mobile devices (i.e. smartphones and tablets), drive CTR and better customer engagement.
- Business & Finance is the top revenue category, generating more revenue per impression than any other category.
- Both publishers and advertisers are advised to use more than a single ad network to maximize their profit and reach.
In addition, the report also helps advertisers understand how device adoption among demographic groups impacts media buying strategy, why mobile landing pages could soon be obsolete, and shows them 5 traits to look for when choosing a mobile ad network…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
