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The US IAB’s Mobile Marketing Center of Excellence, IAB UK and Mojiva partnered to shed some light on how mobile fits into the Olympic Games. The three parties conducted a brief survey of American and British mobile consumers reached by Mojiva’s ad network regarding their plans for the mobile summer Olympics. Here are the highlights:
- About 75% of both the US and UK respondents said they would follow their country’s team on their mobile device in some way.
- 20% of US respondents will look-up products that team/athlete endorses; Only 12% of UK respondents will do so.
- Approximately half of both US and UK respondents will use their mobile device for Olympic-related activities while watching live events on TV.
- 22% of both US and UK respondents plan to stream games live on mobile device.
- Almost 50% of both US & UK respondents say they click or interact with mobile ads at least once a week.
- US respondents are more inclined to interact with mobile ads featuring an athlete they like than UK respondents (18% vs. 6%), but UK respondents are more likely to say they respond to mobile ads from official Olympic sponsors (13% vs 8%), and ads featuring sport of interest (36% vs. 22%).
And here’s how it all looks in the infographic…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
