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Juniper Research: Mobile transactions to hit $730 billion by 2017

Categories: Mobile Payments, Research
By: , IntoMobile
Friday, August 10th, 2012 at 2:01 AM
Juniper Research: Mobile transactions to hit $730 billion by 2017

According to a new report from Juniper Research, the value of remote transactions for digital and physical goods purchased via mobile devices will exceed $730 billion annually by 2017. The research company goes on suggesting that the growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino’s in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile channel.

Tablets are also pointed out as important devices that will shape the future of mobile transactions as consumers are already engaging in online shopping while watching TV, the trend that would result in mobile and “nomadic devices” accounting for 30% of eRetail within five years. However, Juniper also observed that such transactions would continue to comprise a small minority of a global retail sales marketplace, currently worth more than $16 trillion.

Overall, digital goods sales will continue to rise in tandem with smartphone/tablet growth, particularly across lifestyle/infotainment applications. However, despite the dramatic increase in sales, transaction security is still an issue for consumers

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Gene Signorini

    Juniper’s research reflects our belief at Mobiquity that
    mCommerce will be increasingly prevalent in the next five years. At Mobiquity,
    we believe that it’s critical for our clients to clearly understand the
    implications of mPayments and mCommerce, and how it fits into an over-arching
    mobility strategy.