Disqus
Allrecipes has crossed a long way from a site with a single cookie recipe to the world’s largest digital food brand, with 17 sites and 9 apps. To illustrate how much has changed over the past 15 years, Allrecipes recently re-ran its very first on-site survey and here we present you the results.
Unsurprisingly more and more users rely on their smartphones for planning meals, shopping for ingredients and cooking: one-third of online cooks use smartphones to look up recipes, 18% create digital shopping lists, 15% redeem digital coupons, and 15% watch videos to improve their cooking skills.
When it comes to what motivates users to share recipes, respondents say: attractive photos (79%), followed by the cook plans to make the recipe (78%) and the fact that a recipe has positive peer ratings/reviews (75%).
Finally, it’s worth pointing that a majority (90%) of online cooks believe printed coupons will be extinct in 15 years, while 82% think they will be paying with their mobile device.
And here’s how it all comes together in an infographic.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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