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Thanks to the wide adoption of smartphones, social networking is quickly making the jump to mobile. According to eMarketer estimates, by the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly. In other words, that’s more than a quarter of the total US population!
The vast majority of these users (95.5%) will be checking social sites on a smartphone, and by 2014, eMarketer estimates that nearly half of the total US mobile population will be mobile social networkers.
Facebook is a dominant social network with almost 70 million people accessing it each month this year, or 85.4% of the overall mobile social networking population. That share will rise to 87.4% by 2014, when about four in 10 mobile users and nearly two-thirds of smartphone users will check Facebook on mobile devices.
However, the growth in mobile social networking is slowing, from 50% in 2011 to 40% this year. By 2014, the number of mobile social networkers will increase by just 18%, which is still an impressive double digit figure…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
