eMarketer: One quarter of Americans will access social networks from their phones this year

eMarketer: One quarter of Americans will access social networks from their phones this year

Thanks to the wide adoption of smartphones, social networking is quickly making the jump to mobile. According to eMarketer estimates, by the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly. In other words, that’s more than a quarter of the total US population!

The vast majority of these users (95.5%) will be checking social sites on a smartphone, and by 2014, eMarketer estimates that nearly half of the total US mobile population will be mobile social networkers.

Facebook is a dominant social network with almost 70 million people accessing it each month this year, or 85.4% of the overall mobile social networking population. That share will rise to 87.4% by 2014, when about four in 10 mobile users and nearly two-thirds of smartphone users will check Facebook on mobile devices.

However, the growth in mobile social networking is slowing, from 50% in 2011 to 40% this year. By 2014, the number of mobile social networkers will increase by just 18%, which is still an impressive double digit figure…

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