Shazam kills it for the Olympics

Shazam kills it for the Olympics

The 2012 London Olympics are over and Shazam proudly announced they’ve killed it, attracting several million interactions with its Shazam-enabled NBC Olympics broadcast. Fans used the Shazam app to access numerous features such as video highlights, athlete bios and stories, results and the medal count to keep up with all of the action using the “second screen.”

The top 5 sports categories that were driving the engagement by Shazam’s Olympics fans were: gymnastics, swimming, track and field, beach volleyball and basketball. And some of the most tagged moments were:

  • July 27: Opening Ceremony, “Frankie and June Say … Thanks Tim”
  • July 28: Misty May-Treanor and Kerri Walsh Jennings win opening beach volleyball match vs. Australia
  • July 29: Team USA grabs lead in women’s gymnastics qualifier
  • July 30: Conclusion of men’s gymnastics final
  • July 31: Michael Phelps wins his 18th Olympic career medal in the 200m butterfly
  • August 1: Rebecca Soni sets a new world record in the 200m breast stroke semi-final
  • August 2: Tyler Clary upsets Ryan Lochte and wins gold in the 200m backstroke
  • August 3: Men’s shot put final
  • August 4: Post-race interview with Oscar Pistorius of South Africa after winning second in his 400m heat
  • August 5: Women’s gymnastics vault event final – McKayla Maroney takes silver
  • August 6: Gabby Douglas prepares to compete in the women’s gymnastics uneven bars final
  • August 7: Aly Raisman wins gold in the women’s gymnastics individual floor final
  • August 8: Misty May-Treanor and Kerri Walsh Jennings compete in the women’s beach volleyball gold medal match
  • August 9: Ashton Eaton and Trey Hardee compete in the pole vault and javelin legs of the men’s decathlon
  • August 10: Tirunesh Dibaba, Ethiopia, prepares to compete in the women’s 5,000m final
  • August 11: Athletes compete in the men’s 10m platform diving final
  • August 12: Closing ceremonies

Music was also an important part of the big event with the top five songs from the opening ceremony including:

  • “Bonkers”, Dizzee Rascal & Armand Van Helden
  • “Tubular Bells”, Mike Oldfield
  • “Chariots of Fire”, London Symphony Orchestra
  • “Pretty Vacant”, Sex Pistols
  • “I Heard Wonders”, David Holmes

And from the closing ceremony:

  • “Always Look on the Bright Side of Life”, Eric Idle
  • “Price Tag / Written in the Stars / Dynamite”, Jessie J, Tinie Tempah, Taio Cruz
  • “Wannabe / Spice Up Your Life”, Spice Girls
  • “Wish You Were Here”, Ed Sheeran, Richard Jones, Nick Mason & Mike Rutherford
  • “Wonderwall” Beady Eye

Shazam is a free music discovery app/service that is available across a number of platforms, including iOS, Android, Windows Phone and BlackBerry.

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