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A group of leading merchants in the U.S. has formed Merchant Customer Exchange (MCX), a new company that will offer consumers a “versatile mobile-commerce experience,” combining the convenience of paying at the register with customizable offers.
MCX’s mobile application is in development as we speak with initial focus on offering merchants a mobile-commerce solution capable of seamlessly integrating a wide range of consumer offers, promotions and retail programs. The application will be available through virtually any smartphone.
Among MCX merchants we find such big names as 7-Eleven, Alon Brands, Best Buy, CVS/pharmacy, Darden Restaurants, HMSHost, Hy-Vee, Lowe’s, Publix Super Markets, Sears, Shell Oil, Sunoco, Target and the big daddy – Wal-Mart. Combined, these companies serve nearly every smartphone-enabled American and account for approximately $1 trillion in annual sales.
But that’s not all, MCX expects to announce additional members during the coming months some of which may not be merchants at all — they talk about addressing the needs of financial institutions and merchants of all sizes to better serve consumers. We’ll see how that goes…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
