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Facebook proudly announced that its App Center has been used by more than 150 million people following its global rollout. Moreover, the service is driving 2.4 times more installs than its previous apps and games dashboard.
But that’s not all – the social network is claiming users are also more engaged, with those installing via the App Center being 35% more likely than the average user to return to an app the following day, and 17% more likely to return within a week. What’s more, it says that certain social apps are receiving “thousands of additional mobile installs every day”.
Pretty impressive for a brand new store though we can’t say we’re that surprised considering that Facebook has almost a billion users worldwide.
If you recall, the App Center was first announced in June 2012 when it was a U.S. only affair that was turned into a global service soon afterwards…
[Via: MobileBusinessBriefing]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
