Nokia and 21 other companies launched the In-Location Alliance to drive innovation and market adoption of high accuracy indoor positioning and related services. This technology promises to open up plenty of possibilities for new mobile services, including receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. Facility owners and local service providers on their end could benefit from increased local customer identification, enhanced product placement, and better customer satisfaction by deploying resources when and where needed.
The Alliance will create an ecosystem that “stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.” The primary solutions will be based on enhanced Bluetooth 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies.
Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.