As part of the strategy to keep folks using its search service, Baidu launched its own mobile browser. With claims that it’s 20% faster than rival browsers, the company is looking to get up to 80% of Chinese Android users on board by the end of the year.
The strange (or that’s unique) thing is that the browser will come with access to apps, games and video without the need to download supporting software. It is thought to have been in beta mode since last summer.
However, it’s important to note that Baidu will face competition from other Chinese firms like UCWeb and Qihoo 360, as well as Google’s Chrome and the default Android browser.
In recent years, Baidu launched its own smartphone OS based on Android “Baidu Yu”, and has also worked with mobile operators and OEMs on Baidu-branded devices.
[Via: MobileBusinessBriefing]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.