Disqus
Some apps downloaded from the Amazon Appstore will soon allow users to purchase physical goods without leaving the application or game. Developers interested to take advantage of this capability will simply insert few lines into their creations and eventually get more cash from their apps. On the other hand, this feature could be the differentiating factor online retailer needs to make its service stand out from the default option on Android – Google Play.
And they already have the first partner to test it out. It’s Activision, which will be selling toys inside its popular children’s game – Skylanders. The mentioned game connects toys to the game through the so called “portal” that can be plugged into a videogame console. Once a Skylanders toy is placed on the portal, the character transports into the game and comes to life on the screen.
Through Skylanders Cloud Patrol, Activision will allow players to unlock a digital version of a toy, once he/she purchased it from the application. The physical toy will show up in the mail a couple of days later… Talk about merging digital and physical worlds. 
[Via: AllThingsD]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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