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Mobile ad network Millennial Media released its new Mobile Mix report, sharing which platforms and phones are most popular among its users. Here are the highlights:
- Apple remained the leading manufacturer on our platform with more than 31% of the impression share. The iPhone also remained the leading individual mobile phone in the network.
- Samsung devices represented 22% of impressions and had 8 devices in our top 20 mobile phones. All Samsung phones in the top 20 list rose in position compared to where they were in the first quarter of the year.
- 74% of all impressions on Millennial’s platform came from smartphones, which was an increase of 8 percentage points year-over-year.
- Android was the leading OS with 46% of total impressions. iOS was second with 34% of the total impressions.
- The iPad, Samsung Galaxy Tab and Kindle Fire were the top three tablets and all ranked in the top 20 overall mobile devices.
- 95% of tablet impressions came over a Wi-Fi network, showing that many tablet owners are using their devices at home or work, where they have reliable Wi-Fi connections.
And you can download the full report from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
