Millennial Media Mobile Mix report September 2012: Apple still leading the way, Samsung on the rise

Millennial Media Mobile Mix report September 2012

Mobile ad network Millennial Media released its new Mobile Mix report, sharing which platforms and phones are most popular among its users. Here are the highlights:

  • Apple remained the leading manufacturer on our platform with more than 31% of the impression share. The iPhone also remained the leading individual mobile phone in the network.
  • Samsung devices represented 22% of impressions and had 8 devices in our top 20 mobile phones. All Samsung phones in the top 20 list rose in position compared to where they were in the first quarter of the year.
  • 74% of all impressions on Millennial’s platform came from smartphones, which was an increase of 8 percentage points year-over-year.
  • Android was the leading OS with 46% of total impressions. iOS was second with 34% of the total impressions.
  • The iPad, Samsung Galaxy Tab and Kindle Fire were the top three tablets and all ranked in the top 20 overall mobile devices.
  • 95% of tablet impressions came over a Wi-Fi network, showing that many tablet owners are using their devices at home or work, where they have reliable Wi-Fi connections.

And you can download the full report from here.

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