The new survey, conducted online among 2,310 U.S. adults by Harris Interactive on behalf of CouponCabin from September 4th – 6th, reveals that 46% of USA based mobile users pay $100 or more per month for their mobile phone service, while 13% pay $200 or more per month.
For some respondents, the costs of their service plans are higher than many other household expenses. In fact, 21% said they pay more for their mobile phone service plan in a typical month than they do for groceries.
When asked which other typical expenses they spend less on than their mobile phone service, U.S. mobile phone owners said the following: basic utilities like water, gas and electric (33%); cable TV (57%); and Internet service (71%).
To cut back the costs, customers are taking the group approach, with nearly six-in-ten (58%) currently having a family/friend plan with their service provider. U.S. adults ages 35-44 are the most likely to have a family/friend plan as 64% report having one, compared to 59% of 18-34 year olds, and 59% of 45-54 year olds.
On the other hand, 63% of U.S. adults said they currently have a landline phone though that number is much lower for younger Americans, as only 39% of those ages 18-34 said they currently have a landline phone.