Canada: Bell, Rogers and Telus sued over alleged misleading advertising

Canada: Bell, Rogers and Telus sued over alleged misleading advertising

Canada’s three big carriers and the industry group that represents them have been sued by the country’s Competition Bureau, after a five-month investigation. Bell, Rogers and Telus are all liable over ads that promote so-called premium texting services, with the government agency demanding that such ads stop, while also seeking full customer refunds for any charges incurred. But that’s not all, each of the three carriers will have to pay a $10 million penalty while the Canadian Wireless Telecommunications Association (CWTA) will have to pay $1 million.

The CWTA on its and issued a statement saying that it reached out to the Bureau last year to discuss the issue, adding that its actions “could disrupt the text message services, such as severe weather alerts, charitable donations, flight status updates or sports scores, on which millions of Canadian consumers depend.”

Something tells me Competition Bureau is onto something, though you can never really tell…

[Via: Engadget]

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