Small and medium-sized businesses (SMBs) in Western Europe will spend more than $10 billion on tablet devices and associated service plans by 2016. Spending from 2011 to 2016 will grow at 30% CAGR with tablet shipments surpassing those of other portable PCs during 2016.
Running at 12% at the beginning of the year, the tablet device penetration will grow to 62% by 2016. At the moment, manufacturing and professional services sectors are most numerous users, while Apple is dominating the market with its iPad, having secured around half of the market.
According to AMI-Partners’ Hugh Gibbs, companies are now looking to deploy sophisticated business and process management applications to tablet. “The fast-spreading tablet device has been a core contributor to this as it proves a much more effective medium for access to back office company information. IT and field service management, product availability, CRM and staff management have been the leading applications SMBs have been looking to implement,” he added.
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